Opportunity
Vita Coco had never run an NIL campaign before. The risk was not any single athlete. It was entering a category with no in-house playbook.
What Conduit Did
- Roster, not a single athlete
Rather than one athlete and one check, the campaign was built as a roster across five schools, so it read as a real presence in college sports, not a one-off.
- Sourcing
Sourced and managed a roster of athletes from Penn State, Ohio State, Wake Forest, Coastal Carolina, and Tennessee.
- Delivery
Coordinated talent deals, content direction, and campaign delivery across all schools for the 2023 college football kickoff season.
Campaign Visuals
