Opportunity
The College Football National Championship gave Samsung a live, high-attention moment to connect an athlete-driven activation to its "TV Transfer Portal" concept.
The activation ran inside a single five-hour window.
What Conduit Did
- Talent sourcing
Led sourcing for the athlete roster behind the activation.
- Negotiation
Negotiated the athlete deals, then managed contracts and real-time talent deliverables for the program.
- PR and Legal
Worked closely with Samsung's PR and Legal teams to connect athlete-driven content with the brand's goals.
Campaign Visuals
Outcome
The first-ever TV Transfer Portal.
900+ fans were rewarded inside the five-hour window, with strong social engagement and press coverage during one of college football's biggest nights.